Sunday, January 13, 2008

Case Study- New Balance Athletic Shoes

New Balance Athletic Shoe, Inc. designs and develops innovative, highly functional and reliable shoes. Based in Boston, MA, New Balance has three North American warehouses (Ontario, CA, Compton, CA and Lawrence, MA) that process 26 million pairs of shoes per year.

Needing to maximize productivity in order to move the millions of athletic shoes sold annually, New Balance looked to Abel Womack to select just the right equipment for each of its various warehouse applications.


Solutions:
New equipment and systems acquired includes:
  • Counterbalance trucks for receiving
  • Wire-guided swing reach trucks and pallet trucks for pick and put away in narrow aisles
  • Wire-guided orderpickers for case picking

2 comments:

Unknown said...

I came across this blog last week and I wanted to commend you on your interest in the material handling industry. However, I also wanted to make you aware that you simply should not copy and paste information from someone else’s website without notifying, asking or giving the involved company credit. Ex: http://dcm-reality.blogspot.com/2008/01/case-study-new-balance-athletic-shoes.html.

While we appreciate you visiting the site and telling others about our case study, you are not offering any insight into the situation or directing them to get more information. You have to be careful because some companies may not be happy about you essentially ‘stealing’ their information.

At Abel Womack we want everyone to be aware of our industry and especially the problems and solutions involved. We would like you to provide your readers with a link to the case study you are featuring. The link to our website is http://www.abelwomack.com.

Thanks, Shelley Rom, Corporate Marketing Manager for Abel Womack, Inc.

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